Active Intelligence

Release Playbook

Everything affiliates need to keep Active Intelligence content accurate, current, and on-brand — updated every time ActiveCampaign ships a release.

Current release: Active Intelligence 3.0: Wavelength Last updated: August 26, 2026

Getting Started

Start Here

This playbook is a living document — check back after every ActiveCampaign release.

This playbook exists so your Active Intelligence content never falls out of date. Check back here whenever ActiveCampaign ships a new release — you'll always find the latest naming, features, and approved language up top, with older releases preserved further in for reference.

Update cadence: This playbook is refreshed for every release, major or minor. Major releases (like this one) also get a callout in the quarterly affiliate newsletter. Minor releases are announced via PartnerStack. If you only skim one thing after a launch, skim this doc.

Every release section follows the same shape, so you can scan quickly:

Meet [Release] — the approved one-liner and positioning
[Release] Features — the feature set you can reference
Naming & Wording — the approved name, plus anything renamed or transitioning
Say / Don't Say — what to lean into and what to avoid
Content Updates — concrete actions for your blog posts and comparison pages
Ready-to-Use Copy — blurbs and social snippets you can adapt directly

Current Release

Active Intelligence 3.0: Wavelength Current

Launched August 26, 2026 | Approved external name: Active Intelligence 3.0: Wavelength

The one-liner: The only marketing platform that's actually on your Wavelength. Active Intelligence 3.0: Wavelength understands your business well enough to turn that knowledge into engagement before you even ask.

The story, in plain terms

Wavelength is Active Intelligence's first named release — the moment the AI platform gets an identity of its own. Where earlier updates made AI output better, Wavelength changes when it shows up. It's grounded in a business's account history, automations, performance patterns, and brand voice, so it can surface the right move before a marketer goes looking for it.

Think of it in three beats: Wavelength knows the account deeply, acts proactively through drafts, monitoring, and recommendations, and helps the business engage its audience more effectively as a result. It's not a faster way to do the same manual work — it's AI that works without being asked.

Five customer-facing benefits

Wavelength drafted your next best campaign. You just have to say yes.
Your most important marketing intelligence, delivered. Wavelength did it on your schedule.
Nothing breaks on your watch. Wavelength keeps an eye on your automations.
Never miss an important piece of news. Wavelength brings the outside world to you.
Every recommendation is built from your account — your history, your patterns, your results. Not a generic playbook. Yours.

Current Release

Wavelength Features

Approved external Wavelength capabilities — not a complete internal capability inventory. Reference these by name — don't paraphrase into generic "AI features" language.

Adaptive memory

Content performance

External signals

ActiveCampaign-wide benchmarks

AI email translations

AI Actions Library

Brand monitoring

Proactive drafts and ideas

Automation Insights / Automation Health

AI image generation

External intelligence

Scheduled Tasks

Unified campaign agent

MCP connectivity

Current Release

Naming & Wording

Renamed and retired items, plus the rules for referring to this release externally.

Renamed & Transitioning

Was	Now	What to do in your content
AI Prompt Block	AI Actions Library	Find/replace the old name anywhere it appears — it's a rename plus an update, not just a label change.
AI Activities	Deprecated/sunset; usage moving into Premium AI credits	If you've described "AI Activities" as a standalone feature, note that it's being deprecated — usage is migrating into the Premium AI credit framework, and that migration is still in progress.
Active Intelligence 2.8	Fallback / base experience	2.8 isn't gone — it's now the baseline experience customers fall back to. Frame it as "superseded," not "discontinued."

Naming Rules

Use

Active Intelligence 3.0: Wavelength — the full, approved name
Active Intelligence alone, when referring to the overall AI platform

Don't Use

"Wavelength" alone
"Wavelength 3.0" alone
"V3"
"AI plan"
"The latest Active Intelligence update" as a substitute name

Wavelength is a named release identity, not an internal codename — but it should always be paired with "Active Intelligence" in external copy. If any of your existing articles use the older phrasing "Active Intelligence Wavelength 3.0," update it to the current approved order: "Active Intelligence 3.0: Wavelength."

Current Release

Say / Don't Say

Keep your copy inside the approved positioning.

Lean Into

Wavelength's edge is account depth — it's tuned to one specific business, not a generic model
This is proactive intelligence, not a faster way to do the same manual work
Results and engagement, not time saved, is the headline benefit

Avoid

Claiming Wavelength predicts customer behavior or purchase intent
Leading with time savings as the primary benefit
Calling competitors' AI "generic" or "off-brand"
Leading with Premium AI credits or pricing mechanics

Current Release

Content Updates

Based on your content mix — blog posts/articles and comparison/battlecard content.

Blog posts / articles

Replace any "Active Intelligence 2.8" framing as the current release with "Active Intelligence 3.0: Wavelength"
Swap "AI Prompt Block" references for "AI Actions Library"
Update screenshots or feature walkthroughs that show 2.8-era UI, if visually dated
Recheck any claims about "time saved" — reframe around results and engagement instead
Link out to the current partner release notes rather than the 2.8 notes (see Terminology / Sources)

Comparison pages / battlecards

Update AI-feature comparison rows to reflect the Wavelength capability set, not the 2.8 set
Don't preview upcoming pricing changes — stick to what's currently public on activecampaign.com/pricing if pricing comes up
Avoid direct "our AI vs. their AI" quality claims — differentiate on account-depth and proactivity instead

Current Release

Ready-to-Use Copy

Starting points to adapt to your voice and audience — not copy to publish verbatim.

Short (X / LinkedIn)

ActiveCampaign just launched Active Intelligence 3.0: Wavelength — AI that knows a business well enough to act before anyone asks. Proactive drafts, automation monitoring, and real-time external signals, all built from account history, not generic best practices. Worth a look: [affiliate link]

Medium (LinkedIn / Newsletter)

Active Intelligence 3.0: Wavelength is ActiveCampaign's first named AI release, and the shift is bigger than a feature update. Instead of waiting for a prompt, Wavelength drafts campaigns, watches automations for breakage, and brings in outside signals like competitor moves and industry trends — all grounded in what's already worked for that specific account. For any audience evaluating AI marketing tools, this is worth covering: [affiliate link]

Email blurb (for partner newsletters)

ActiveCampaign launched Active Intelligence 3.0: Wavelength this week — its first named AI release. Wavelength proactively drafts campaigns, monitors automations, and surfaces external signals, all grounded in a business's own account history. See what's new: [affiliate link]

Need a verified stat to back up a claim (open rate lifts, revenue impact, etc.)? Check the current proof points reference before publishing rather than reusing older 2.8-era numbers — some Wavelength performance claims are still pending verification internally.

Release Log

Active Intelligence 2.8 Superseded

Superseded by Active Intelligence 3.0: Wavelength on August 26, 2026.

Positioning: Better quality, speed, brand accuracy, memory, and consistency for AI-generated campaigns.

What shipped

Memory across sessions

Brand Kit voice and tone

Custom Instructions

Document uploads & campaign references

Post-generation editing

Improved image generation

File attachments

Connectors (Google Ads, Wix, Calendly, Stripe)

If you have existing 2.8 content still live: it's fine to keep as historical/evergreen "how Active Intelligence handles brand voice" content, but any framing of 2.8 as the current or latest release should be updated to point to Wavelength instead.

Partner release notes: Active Intelligence 2.8 →

Reference

Glossary

The evergreen reference for how these terms relate — useful any time you're writing about Active Intelligence, regardless of which release is current.

Term	What it means
Active Intelligence	The umbrella AI platform that powers every ActiveCampaign account. Never a product name customers "upgrade to" — it's the base layer everything runs on.
Active Intelligence 3.0: Wavelength	The current premium, named release of Active Intelligence — proactive, autonomous, and grounded in deep account context.
Premium AI credits	The unit that measures usage of Wavelength-tier outputs. Frame as a benefit of the plan, not a restriction — never lead with credits in customer-facing copy.